Who we are?

Gift Equals Love LLP (Called as GEL dearly) is a toys & handicrafts manufacturing & selling company which showcases toys and home decor started by Bhuvaneshwari Kumaravel, a mother of two year old then. Firstly, the store was started to promote handmade products of Channapatna Artisans then it took turn by adding many unique STEM toys for kids as parents demanded.

GEL was seeded as a small Facebook page at its initial stage and then grew into one of the busiest e-stores with own platform and website www.geltoy.com gradually moving in to own manufacturing factory. The growth had been tremendous and the products of GEL have reached all 29 states of India and many from countries like Japan, Australia, USA etc.

GEL is a vision of a mother. She understood the challenges involved in nuclear set-up and with the growing technological advances she saw how the beauty of childhood was fading away. Hence, she came up with the world celebrated toys at affordable prices. These types of toys were sold in developed countries for a nominal price, but in India the prices were too high and unaffordable.

Hence she came up her own brand toys making it affordable for the Indian parents community. Every toy sold in GEL had to pass for international safety certification like EN-71, ASTM and BIS standards. Hence the products in GEL are raved for quality and affordability.


Talks about GEL on other parenting platforms:

Vision and Mission:

  • Play a big role in children’s creativity and create memories
  • Ignite their passion with fun
  • Reaching out every household in India

GeL Story

     Story behind GeLMaG